The aroma is sweet, I detect a honey-like bouquet that actually lingers after drawing it in. A caramel is there as well (Always a great addition when cola mixing I have found). The first taste is very, very smooth. My tongue gets a complex sweetness all at once. The sugar (no molasses) lingers in the mouth but is not cloying or heavy - very light. The "buzz" as I call it is very minimal when I sipped - not much alcohol buzz on contact, more instant flavor. The flavor expand and you can pick out a hint of marshmallow? The taste settles into a clean, cool mouth with a dab of caramel on my tongue. While this would be a wonderful mixer - do not pass up its stand-alone taste!