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The Kraken rum is a blend of multiple rums from the Caribbean, including a base rum produced in Trinidad. A mixture of 11 natural spices are added for flavor. The brand was officially launched in 2010 by Proximo Spirits. The name 'Kraken' is derived for the mythical sea beast, which legends say attacked ships carrying spiced rum. The rum's dark color symbolizes the Kraken's mysterious black ink.