It reminds be of a sweet white wine, like a Riesling. The fruitiness doesn't sit quite right neat, but mixes okay into a rum and coke. Would also mix well into a fruity cocktail like a rum punch or a mai tai.
All I got when I opened this bottle was vanilla. After tasting it, I am convinced it is a clear rum with vanilla and Carmel color added. It seems like there is no viscosity to this rum so I would guess water is added also. Not really very good at all.