Not a real rum, but that is to be expected from Spain, they left the knowledge of how to make a real Rum in Havana. This is a Rum Liqueur, very thick, very sweet, use in moderation. If you drink straight, mix with a small amount of spring(or sparkling) water to make it more palatable (may as well drink mead), though can be a brilliant mixer for the cocktail master.
At only 40 proof this is a rum liqueur in my opinion and not a rum. However with that said it is a very sweet liqueur made with some generic honey. Now the part of Florida I live in is famous for Tupelo honey...considered the "Cadillac" of honey. I think if they used Tupelo honey in their rum it would be fantastic.
This rum liqueur is sweet...a little too sweet if you ask me with a generic honey flavor. Now sure what sort of mixed drink it would work best in but this isn't a sipping substance. Some rum liqueurs make for a good after-dinner drink but the sweetness of this is overpowering. If they held back just a little bit it would be much better in my humble opinion. That's why I cannot give it a higher rating.
It is not a Rum but it is good ias a Coffee shot.. Like the other Arehucas Rum Liqueur it is rather special.
This picture should have folloved the 12 Years and wice versa but under influence of Rum it was chanced with the Arehucas bar