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Very sweet with strong caramel and what I guess could best be described as a very sweet vanilla. Maybe a hint of what reminded me of chocolate candied cherry.
In the mouth, comes on very sweet, very thick and syrupy, and surprisingly very smooth. The spiciness kicks in with some oak on the finish, but still pretty smooth. To me though, it seems the smoothness comes only as the result of sugar.
I tried looking this up on the added sugars list but it isn't on there. I'm guessing based on the sweetness there is a lot of sugar added to this rum. While smooth, unless you are into sipping maple syrup, this rum is too sweet to enjoy except as a mixer. At that it does a pretty decent job. In Coke with a splash of lime juice it did very well. But I'd buy Kraken over this.
Smooth, sweet and soothing a bit classier than kraken, much cheaper which is a bonus. Love the cola finish and sweetness is just about right especially on a long warm summer evening.
While not as good as Kraken or Captain Morgan (imo), it will do in a pinch. Very sweet caramel flavor.
Very sweet and heavy on the vanilla. Drinking neat has a bit of alcohol bite.
Similar to The Kraken but for me this is a bit better than that.
Black magic is very like morgans black spiced and the kraken, spicy fruity, lovely with Coke and a slice of lime
Rhum très vanillé, sucré, on goute le gomme balloune. Ressemble au kraken quoi que j aime mieux le kraken.
Creamy. Heavy on vanilla. A nice allspice burn. Finishes out with a little kola nut. Surprised me.
I actually prefer Black Magic to The Kraken--way cheaper, and doesn't feel like drinking Dr Pepper mixed with Everclear. This rum is very sweet, with lots of caramel and vanilla. The finish is also much smoother than Kraken. For two-thirds the price, it's a better choice.
I open the bottle and the nose was very over powering of sweetness.. similar to butterscotch. The taste was ok, it was smooth in mix, and did its job.. I'm particular to kraken and the taste, but this would do on a airplane ride in crunch time.
Similiar label and advertising, similiar product. Syrupy, very sweet, flavors of vanilla, root beer and chocolate. Aroma is swiss miss hot chocolate. Not great, not awful. Makes a really sweet rum and coke. Not sure what I'm going to do with this bottle.
A Nottingham Rum Festival try. Lovely spiced black number
Strong, bold black rum, very good flavor and alcohol content. This rum finishes smooth without the burn for me.
Familiar spiced rum aromas. A bit harsh neat with a warm and slightly rough edge. Sweet vanilla and caramel confine this to the "with coke " department. I'm a fan so ok for me
This rum attempst to cash in on the Kraken name, it's an okay Black spiced, but the flavor is lacking. I tasted more licorice than vanilla. Not a deal breaker, but nothing to write home about.
I haven't had Kraken in a long time, but since they are adjacent on the shelf, this is what one is supposed to assume, I assume. It is quite good, easy to drink. Even good for sipping. Not as sweet as some of the "candy rums" but fairly well balanced. Almost seems to be geared to getting drunk. Woke up this morning and that seems to be what happened.
I like it. Due to the events of the day, I really needed to unwind. Did that and more.
Dark, sweet, with strong accents of caramel, vanilla and cynamon, this rum is a very fine budget version of Kraken, quite similar in taste and overall flavor.
Not your usual spiced rum that overpowers in vanilla... Suttle and clever in flavour but still a mixing rum
Initially tried it on its own and found it to have a strong burnt taste that was hard to get down. I enjoyed the vanilla in it tho and found that when mixed with coke it tasted like good cream soda.
I actually preferred this one neat rather than mixed. As soon as you crack this one open you detect a moderate maple aroma and hints of vanilla greet your tongue. A decent price for the product as well.
I believe everyone that comes across this will see it as a discounted kraken. If you were to do a blind test you would easily be able to differentiate between the two. For price it's really not a bad rum.
I came across this one next to kraken and saw it was cheaper and came with a 2 liter of Coke and a shot glass. So why not? It seemed very similar to kraken but taste and aroma told me they were different. I didn't get swept away with the sweet smell that seeps out of kraken. It indeed had that aroma I pictured potions from Harry Potter would emit. For price taste wasn't that bad. not a kraken but for a black spiced rum I think it was enjoyable.
I found this one nestled in between the Captains Dark and The Kraken. It seemed like s knock off but the price was right. It is actually quite good, a bit sweet and heavy on the vanilla. It makes a satisfying beverage on a budget. The graphics on the bottle are fun and interesting as it challenges you to see two different pictures at one time, possibly aided by a few drinks to free your minds eye. This to me is a good rum to introduce to your friends who don't drink rum.
I stumbled upon this rum in a local liquor store, and decided to take a chance on it, even if it wasn't on RumRatings. I was pleased by its smoothness and sweetness, and have enjoyed it more than once just to sip. But I love it with ginger beer, a great tropical-ish drink.