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33 Black Magic Black Spiced ratings

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Very sweet with strong caramel and what I guess could best be described as a very sweet vanilla. Maybe a hint of what reminded me of chocolate candied cherry.

In the mouth, comes on very sweet, very thick and syrupy, and surprisingly very smooth. The spiciness kicks in with some oak on the finish, but still pretty smooth. To me though, it seems the smoothness comes only as the result of sugar.

I tried looking this up on the added sugars list but it isn't on there. I'm guessing based on the sweetness there is a lot of sugar added to this rum. While smooth, unless you are into sipping maple syrup, this rum is too sweet to enjoy except as a mixer. At that it does a pretty decent job. In Coke with a splash of lime juice it did very well. But I'd buy Kraken over this.

Sweet spiced rum. You can feel chocolate, carmel and for me little cinnamon. Great color and really good price


Poured neat, it has a nice aroma of chocolate and caramel with a slight tickle of the nose that hints of the 94 proof. The first taste gives you that caramel, with maybe a bit of toffee, but also the oaky spiciness. It does leave behind a bit of oily sweetness, however, that would knock it out of a sipping category. Makes a decent rum and coke, or maybe even a pina colada.

Interestinh arwork on bottle similar to kraken in a lot of ways just falls short of the mark.

I was surprised to see that some of the reviews of this aren't overly complimentary.

It's very sweet, which I suppose might put people off, but it's also incredibly easy to knock back.

First rum I bought that wasn't some random carriage for mixing. Really smooth and silky dark rum. I did drink it neat. If mixed with coke it got way too sweet in my opinion.

Still not sure what to think of this one.
It's not bad with a coke and is almost like kraken, but just not the same.
Kraken is also not top of the line spiced rum but compared to this one I think I enjoy kraken just a bit more.
Black Magic is not bad but for a spiced rum but it seems to be missing something that makes it stand out of other black spiced rum's.

Dit is bijna net zo erg als de Schotse rum.
Rare zoete smaak iets van drop en kerst kruiden

Ok Black rum but I think the Kraken has just a bit more to offer.


Smooth, sweet and soothing a bit classier than kraken, much cheaper which is a bonus. Love the cola finish and sweetness is just about right especially on a long warm summer evening.

While not as good as Kraken or Captain Morgan (imo), it will do in a pinch. Very sweet caramel flavor.

Very sweet and heavy on the vanilla. Drinking neat has a bit of alcohol bite.
Similar to The Kraken but for me this is a bit better than that.

Black magic is very like morgans black spiced and the kraken, spicy fruity, lovely with Coke and a slice of lime

Rhum très vanillé, sucré, on goute le gomme balloune. Ressemble au kraken quoi que j aime mieux le kraken.


Creamy. Heavy on vanilla. A nice allspice burn. Finishes out with a little kola nut. Surprised me.

I actually prefer Black Magic to The Kraken--way cheaper, and doesn't feel like drinking Dr Pepper mixed with Everclear. This rum is very sweet, with lots of caramel and vanilla. The finish is also much smoother than Kraken. For two-thirds the price, it's a better choice.

I open the bottle and the nose was very over powering of sweetness.. similar to butterscotch. The taste was ok, it was smooth in mix, and did its job.. I'm particular to kraken and the taste, but this would do on a airplane ride in crunch time.

Similiar label and advertising, similiar product. Syrupy, very sweet, flavors of vanilla, root beer and chocolate. Aroma is swiss miss hot chocolate. Not great, not awful. Makes a really sweet rum and coke. Not sure what I'm going to do with this bottle.

A Nottingham Rum Festival try. Lovely spiced black number

Strong, bold black rum, very good flavor and alcohol content. This rum finishes smooth without the burn for me.

Familiar spiced rum aromas. A bit harsh neat with a warm and slightly rough edge. Sweet vanilla and caramel confine this to the "with coke " department. I'm a fan so ok for me

This rum attempst to cash in on the Kraken name, it's an okay Black spiced, but the flavor is lacking. I tasted more licorice than vanilla. Not a deal breaker, but nothing to write home about.

I haven't had Kraken in a long time, but since they are adjacent on the shelf, this is what one is supposed to assume, I assume. It is quite good, easy to drink. Even good for sipping. Not as sweet as some of the "candy rums" but fairly well balanced. Almost seems to be geared to getting drunk. Woke up this morning and that seems to be what happened.
I like it. Due to the events of the day, I really needed to unwind. Did that and more.

Dark, sweet, with strong accents of caramel, vanilla and cynamon, this rum is a very fine budget version of Kraken, quite similar in taste and overall flavor.