As a white rum, this is pretty hard to beat. While I wouldn't buy this to drink neat, you certainly could. I got a bottle of this on clearance at Walmart for less than 12 bucks. It has been sitting on my bar unopened for months. What a mistake. On the nose, a sleight alcohol and strong vanilla. In the mouth, not complicated, smooth, sweet, right on cusp of being very sweet, but not syrupy, and again strong vanilla. Maybe a hint of coconut. Some alcohol burn, but not overpowering. Consistent through the aftertaste. Given it's sweetness, I would be interested to know the sugar in it. Regardless, this is a quality white rum, and as a mixer you just can't go wrong with it. This may just become my full time white mixer rum.
I have yet to find another white rum that even comes close to this. This rum is an amazing addition to a fresh lemonade and has a great flavor to it. Not too strong or divisive, this is always a party favorite.