Grabbed this on my way back from a trip to Hawaii for $19. Has a clean rum scent with a faint alcohol smell. At first taste, the flavor is pretty neutral followed by an alcohol burn typical of a cheap rum or vodka. Nothing special about this rum, nor is there anything horrible. Seems to be marketed for tourists looking for an inexpensive Hawaiian souvenir. It goes fine with any mixed drink in need of a basic gold rum. Next time I will buy a dashboard Hula girl instead.