Flavor added rums are not new and coffee flavored ones are growing. I have limited experience tasting these but had the opportunity to try this one. First -- it is sweet and the coffee flavor, not overpowering, is rich. the natural sweetness of Sea Island Rum is a match-up that works well. Here is a suggestion Try in a Pina Colada... Yeah think about it.
I talk rum in my blog http://ricktherumrunner.blogspot.com/